I'm Thom Van Dycke, your copywriter.

The words that make great marketing are my passion!

becoming a master coach

Bringing your wisdom to the world is what I love to do!

You want to be a master coach with a waiting list of clients who want to work with you. But first, you need to build a loyal audience of entrepreneurs who follow you, trust you, and want to work with you. The problem is, you're a business expert but marketing isn't your expertise. 

Entrepreneurs would flourish with your wisdom and expertise, but how do you reach more of your target clientele and build the trust you need to grow a client base?

I believe that the world needs your wisdom - and I know how it mysterious it feels to build an audience that trusts you.

You aren't into clever gimmicks. You want to build marketing around trust, expertise, and working smarter not harder (just like you advise your clients!). You'll need a marketing approach that is both strategic and relational, with a simple system that doesn't require all your time.

From Ministry to Marketing

I know the feeling of starting from ground zero.


Before launching my business in October 2020, I had been a vocational pastor for 19 years. 

The imposter syndrome was intense. 

But that all changed when I made a critical realization - as a pastor, I had been a professional communicator; marketing was simply communicating in a different genre.

That changed everything. 

In just a few months, I was surpassing my monthly revenue goals. By the 15th month I had a pipeline full of clients who I enjoyed working with and who were getting tremendous value from my communication skills. 

These are the skills I want to put to work for your coaching business!

Words that build a business

People only buy after they read the words that make them want to buy.


Nothing is more important than the words you use in your marketing. 

10 out of 10 times I would rather have a website that has clear messaging that one that is beautifully designed. 

(Of course, if I can get them both that is pure magic!) 

In order to serve my clients better, I certified as a StoryBrand Guide and the repeatable 7-part StoryBrand framework has helped dozens of coaches like you to clarity their message, add value to their ideal audience, and sell with confidence! 


Join a Growing Number of Success Stories

Guessing at what works, isn’t our strategy. Here are some kind words from clients who have seen the power of exceptional copy and content strategy.

  • Ray Petkau

    Ray Petkau

    NHL Hockey Agent
    Thom is without a doubt a marketing genius. He has the ability to explain ideas and concepts in easy to understand language.
  • Jeremy Wiens

    Jeremy Wiens

    Realtor | Wiens World
    Working with Thom took the complexity of marketing. He took the time to get an understanding of who I was trying to reach.
  • Suzanne Taylor-King

    Suzanne Taylor-King

    Business Coach
    When it was time to upgrade my offers and my packages, Thom was the natural choice. Not only has it upped my confidence but also my income!
  • Marlene Loeppky

    Marlene Loeppky

    Business Consultant
    Working with Thom was a dream! After he coached me through the StoryBrand Livestream I knew he was the person to design my website.
  • Raul Tirado

    Raul Tirado

    Business Made Simple Coach
    As a new BMS coach, I was overwhelmed with kick-starting marketing for my new business. Thom developed my business's brand identity and messaging.


Let's bring your wisdom to the world.

Your journey to marketing mastery starts with a 20-minute phone call.


Stage 1: Messaging

Get the words you need to communicate clearly.


Stage 2: STAGING

Put it into action to attract and inform your ideal audience.


Stage 3: SELLING

Use your brand messaging to invite your clients into a story of transformation.


Free Coaching for Coaches


Many entrepreneurs struggle to understand how to clarify their messaging and that troubles me. This is why I started offering free StoryBrand training on the first Wednesday of each month. 

Understanding storytelling creates powerful and effective marketing strategies. I want to teach it to you so your coaching business can grow. 

Register once. Attend as often as you like!

  • Learn the clarifying power of the StoryBrand Framework.
  • Put your foundational messaging into action with the Marketing Made Simple Checklist.
  • Discover how to sell by making your customer the hero of your brand story.
  • Build the business of your dreams, by attracting a loyal audience of friends.

Master Your Message | 1st Wednesday of every month at noon CST

REgister Here