The elusive ideal client
Are you building a business with your ideal audience?
Many successful business coaches have clients, but struggle to attract their ideal audience. The challenges are significant.
- You have to communicate clearly
- You need to create content
- You need engaging content
You end up throwing money at every “proven process” without any success.
It is a confusing and frustrating problem.
Transform your business with excellent strategy & exceptional copy.
Marketing agencies are quick to sell coaches on flashy assets and tactics.
None of those work without exceptional copywriting and brand strategy.
Your Brand Identity
By authentically embodying your brand, you establish clear expectations with your ideal audience, minimizing surprises and fostering a stronger working relationship.
Your Ideal Audience
You have an eager audience just waiting to learn from you. They need the kind of truth that transforms their business!
When you know your brand story and have qualified the leads booking time on your calendar, selling doesn't feel awkward or complicated.
THE TRANSFORMATION STARTS HERE
Clear Marketing & Effective Strategy From Day One or Year 20
Marketing is an exercise in lifelong learning. It is exciting and challenging but takes an expert guide to make it effective.
For the new coach, starting with foundational brand messaging then building your website and creative content, together we will get the attention of your ideal clients to build coaching business you deserve.
For the expert coach, refining your messaging as you grow is essential to continue to attract the clients you love working with.
ENGAGE YOUR AUDIENCE WITH STORY
Your story is the most powerful marketing & sales tool you possess.
Story telling is an ancient sense-making strategy. From the Hindu Vedas to the Dialogues of Socrates to the parables of Jesus, stories are powerful and effective to engage with an audience.
Your brand also has a story with a hero, plot line, villains, and victories. The better you become at articulating that story clearly and consistently, the less random your marketing becomes and the more strategic and relational it becomes.
After 19 years as a pastor, I understand the power of storytelling. I’m putting that to work for my clients.
MEET MY AUDIENCE
Join a Growing Number of Success Stories
Guessing at what works, isn’t our strategy. Here are some kind words from clients who have seen the power of exceptional copy and content strategy.
Ray PetkauNHL Hockey AgentThom is without a doubt a marketing genius. He has the ability to explain ideas and concepts in easy to understand language.
Jeremy WiensRealtor | Wiens WorldWorking with Thom took the complexity of marketing. He took the time to get an understanding of who I was trying to reach.
Suzanne Taylor-KingBusiness CoachWhen it was time to upgrade my offers and my packages, Thom was the natural choice. Not only has it upped my confidence but also my income!
Marlene LoeppkyBusiness ConsultantWorking with Thom was a dream! After he coached me through the StoryBrand Livestream I knew he was the person to design my website.
Raul TiradoBusiness Made Simple CoachAs a new BMS coach, I was overwhelmed with kick-starting marketing for my new business. Thom developed my business's brand identity and messaging.
Let's bring your wisdom to the world.
Your journey to marketing mastery starts with a 20-minute phone call.
Stage 1: Messaging
Get the words you need to communicate clearly.
Stage 2: STAGING
Put it into action to attract and inform your ideal audience.
Stage 3: SELLING
Use your brand messaging to invite your clients into a story of transformation.
MASTER YOUR MESSAGE
Free Coaching for Coaches
Many entrepreneurs struggle to understand how to clarify their messaging and that troubles me. This is why I started offering free StoryBrand training on the first Wednesday of each month.
Understanding storytelling creates powerful and effective marketing strategies. I want to teach it to you so your coaching business can grow.
Register once. Attend as often as you like!
- Learn the clarifying power of the StoryBrand Framework.
- Put your foundational messaging into action with the Marketing Made Simple Checklist.
- Discover how to sell by making your customer the hero of your brand story.
- Build the business of your dreams, by attracting a loyal audience of friends.