Story-Based Marketing and Strategy

The success of your business starts with understanding story.

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How do you feel about your marketing?

  • Are you WORRIED that it sounds like everything else out there?
  • Are you OVERWHELMED trying to come up with fresh ideas?
  • Are you FRUSTRATED by how complicated it seems?
  • Are you ANXIOUS that it feels like your strategy is just "best guesses?"

Guessing is not a strategy.

You need a strategy.

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If you can't clearly communicate what your business does, you are losing money.

(It's just that simple.)

Your strengths might be in getting start-ups off the ground, building teams, and designing great products; but if it isn't brand messaging it's likely that...

  • Your customers are confused
  • Your teams aren't aligned
  • Your managers are frustrated
  • Your revenue is flat-lining
  • And you're losing sleep. 

Here's the road map.

Create Curiosity

  • Story Branded Messaging
  • Social Media Strategy
  • Great Websites

Enlighten

  • Lead Generators
  • Email Funnels
  • Content Strategy

Grow Loyalty

  • Coaching
  • Analytics & Optimization

Click here to get my guide to implementing a marketing road map into your business.

Curious to see what your project might cost? Use the Project Calculator to check.

Project Calculator

Imagine the difference clarity will make

Alignment

A clear Brand Message means that everyone understands what your business is about. Once we have worked together, everybody from marketing to sales to customer service will know how to talk about the great products and services you have to offer. 

Happy Staff Alignment

Confident Teams

When you have a clear Brand Message, your team will have the language to speak confidently and consistently about your business. This is good for everyone.

Photo by Brooke Cagle on Unsplash

Increased Revenue

It just makes sense that when you and your staff can clearly articulate what your business is about that your sales will increase. Potential customers will stop guessing and confidently purchase your products and services!

Happy Customer

Story-based marketing makes all the difference!

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Increased Engagement

The human brain is wired for story. When you understand how to use the rules of good stories in your marketing, it will engage with your customers in powerful ways. 

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A scripted strategy

A clear Brand Message gives you a repeatable framework to write clear, consistent copy over and over again. 

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Corporate clarity

Your Brand Message isn't only for external marketing - it will give your staff and employees a crystal clear vision of where you are going as a company.

Who wouldn't want...

To know that their vision is being represented accurately.
Employees who feel confident knowing their script.
Customers who don't have to guess about your intentions any longer.

Who wouldn't want...

To know that their vision is being represented accurately.
Employees who feel confident knowing their script.
Customer who won't have to guess about your intentions any longer.

Let's write and use your brand's unique story.

Brand Messaging & Identity

Before you invest $15,000 on a new website make sure your messaging is rock solid. You need a good understanding of your brand identity before launching a website or new product.

When you know your brand identity and your ideal customer, marketing is the "conversation" they have.

starting at $1800

Schedule A Call

Marketing Infrastructure

Once you have a firm understanding of your brand identity and messaging, we can strategize on how to translate it into a full strategy.

  • Websites
  • Social Media
  • Email Marketing
  • Sales Funnels
  • Lead Generators
  • Paid Advertising

STARTING $1500/month

Schedule A Call

Fractional CMO Services

If your company has grown to the point that you need on-going marketing direction, but isn't at the place to hire a full time CMO, a fractional CMO is the perfect solution. 

A fractional CMO provides strategy, project and talent management for your marketing needs.

Schedule a call to hear how I help businesses create sustainable marketing systems. 

Schedule A Call
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How We Work Together

1.

Schedule a 30-minute Exploratory Call.

Contact Telephone
2.

We discuss a strategy that makes the most sense for your business.

Strategic Signposts
3.

I show you how to use story based marketing to transform your business.

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Prices and Packages

the "map"

Will your customers know that you solve their unique problem? 

The right words let your ideal customer know that they have arrived at the solution to their challenge. 

When we work together on your map, I will provide you with templates and guide you to master your own Brand Messaging Guide.

$750 for Three 75-Minute Sessions

A one-year subscription to Business Made Simple University is included with any level of coaching!

Schedule your first session

the "compass"

A compass adds tools to your messaging toolkit to help you reach your goals. If you aren't a confident writer, let's talk about this package! I write these tools for you and then coach you on their implementation. 

  • Discovery Session 
  • Brand Messaging Guide 
  • 1 60-Minute Implementation Session
  • 1 30-Minute Next-Quarter Check-in

$2500

the "Guide"

If you are looking for someone to do the heavy lifting for your company's marketing but can't afford to hire an in-house marketing team, then the fractional model is for you. Every business is different but the responsibilities of a CMO include:

  • Creating a Brand Messaging Playbook
  • Developing and implementing an over-all marketing strategy
  • Managing a content calendar
  • Being available for high-level meetings
  • Marketing one-off projects
  • Training staff to carry out the plan

Call for pricing

Schedule a Call

Strategy

Virtual Marketing Director (VMD) | A Virtual Marketing Director offers the convenience of having direct access to a marketing professional with the hassle of working with a traditional agency or the expense of hiring a full time CMO. Each VMD partner will have a dedicated expert implementing strategies for them on a recurring basis as an extension of their team. 

VMD Basics

$3500

/month

VMD Basics focuses on core marketing & messaging strategies

Holistic Strategy

Email Marketing

Website Copywriting Support

Feedback and Strategic Direction

Strategic Meetings

Social Media Management

Blog Posts

CRM Management & Support

On-Going Graphic Design Support


Minimum 6-month commitment.

VMD Essentials

$5500

/month

VMD Essentials builds upon VMD Basics by adding additional copywriting support.

Holistic Strategy

Email Marketing

Website Copywriting Support

Feedback and Strategic Direction

Strategic Meetings

Social Media Management

Blog Posts

CRM Management & Support

On-Going Graphic Design Support


Minimum 6-month commitment.

VMD Ultimate

$8500

/month

VMD Essentials builds upon VMD Basics by adding additional copywriting support.

Holistic Strategy

Email Marketing

Website Copywriting Support

Feedback and Strategic Direction

Strategic Meetings

Social Media Management

Blog Posts

On-Going Graphic Design Support

CRM Management & Support


Minimum 6-month commitment.

coaching

Session 6-Pack

$1500

/one-time

Six 75-minute Advisory Meetings to use when you need them.

Action Plan implementation support

Feedback and Strategic Direction

Special Rates for Additional Support

Buy NOW

Sessions are valid for one year from the date of purchase.

Groups

Momentum Collective

On-demand, FREE Slack community for anybody who wants a place to learn and test business ideas.

Click for access
Momentum Collective

Momentum Coaching

$150

/month

Bi-Weekly 60-Minute Group Sessions

Access to Private Slack Channel

Cancel at anytime.

Coming Soon!
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Why I'm passionate about story telling in marketing.

Websites are expensive, social media takes a lot of time to get right, and marketing in general can feel like mix of magic, fate, and sweat. But there is a way to take some of that mystery and wasted effort out of marketing.  

As a StoryBrand Certified Guide, I will help you connect with your ideal customer by using the power of stories in your messaging and marketing.

I know what it's like to have a great solution get lost in the noise of marketing. The great new is that I have seen StoryBrand work and can't wait to engage your business, brand, or non-profit to help you implement these principles into your business.

Kind words from great clients

For the past four years I have neglected updating our website and media marketing strategy because the task felt so daunting. I have often felt overwhelmed at the scope of what it entailed- hours on my part "supervising" the project. Thom sat down and listened to my desire of how I wanted our company to be represented and implemented it all.

Carla Loeppky | Hardscapes LTD

Hardscapes LTD Manitoba

Thom is without a doubt a marketing genius. He has the ability to explain ideas and concepts in easy to understand language. Our corporation is very happy to utilize Thom's services.

Ray Petkau | CEO - Alpha Hockey Inc. NHLPA Certified Player Agent

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Working with Thom took the complexity of marketing and broke it down so it is simple and easy to understand. He took the time getting an understanding of who I was trying to reach and what that client looks like and paying attention to the details about what I wanted to get across was essential, and he nailed it.

I would highly recommend him, he is open to changes, was knowledgeable and listened to my concerns.

Jeremy Wiens | Realtor Wiens World

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NEW WEBINAR!

Content Marketing for Coaches and Consultants


Tuesday, June 21 at 12 noon CST

Coaches and consultants know that content marketing is a critical strategy for their business but struggle to make it happen. 

This is especially true for the coach or consultant who has a small team (if that) leaving them stuck between generating leads and serving their current clients. 

On Tuesday, June 21 I'm teaching a 1-hour webinar where I will cover the following topics

  • An introduction to content marketing
  • Why coaches and consultants are uniquely positioned to use content marketing
  • Finally I will share a template to help you get it done! 

Imagine if you could consistently get meaningful and valuable content into the hands of your clients! You would grow as a voice of authority and increase the likelihood that they would hire you! 

Register now and we'll see you on the 21st! 

REGISTER HERE


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Content Marketing is HARD.

And that's why I'm giving away a sample 30-Day Marketing Plan worth $500 for FREE! I want you to see what a marketing plan can do for YOUR content marketing.