Strategic Leadership for Scalable Growth

Fractional leadership to align your sales, marketing, and business development—so growth isn’t left to chance.

You’re doing the work. You just need the right structure to scale.

Most small businesses hit a point where what got them here won’t take them further.

The founder is wearing too many hats, growth has stalled, and the team is scattered across too many priorities.

That’s where fractional consulting comes in.


You don’t need another coach.

You need a partner who can clarify the path, build the systems, and help your team execute.

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What Is Growth Consulting?

StoryBrand Coach Thom Van Dycke

After nearly two decades in leadership and communications, I launched my consulting practice in 2020 and scaled it to six figures within the first year—without paid ads or a big team.

Since then, I’ve helped dozens of small businesses and solo founders clarify their offers, build out sales and marketing systems, and create strategies that actually generate momentum.

I don’t bring fluff or jargon—I bring structure, clarity, and a bias for action.

If you’re serious about growing, we’ll make a great team.


StoryBrand is a messaging framework that uses the power of narrative to help companies communicate with clarity. It positions your customer as the hero and your company as the guide—so your message is clear, compelling, and actionable.

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What to Expect

The target

  • Strategic clarity on your business model, offer, and positioning
  • A custom growth plan tailored to your goals and team capacity
  • Sales and marketing infrastructure that actually works together
  • Ongoing execution support to move initiatives forward

who I work with

B2B companies with small teams, typically doing $500K–$5M in revenue, who are: 

  • Adding new service lines or product categories
  • Hiring or restructuring a sales/marketing team
  • Struggling to generate consistent, qualified leads
  • Planning for their next growth stage—but don’t want to waste time guessing

3 Simple Steps to Growth

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book a call

We’ll get clear on your goals, roadblocks, and whether consulting is the right fit.

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Build Your Growth System

We design and implement the sales, marketing, and business development systems your team needs to scale.

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Execute & Optimize

We work together in a fractional leadership model to keep the right things moving—so growth isn’t left to chance.

The Team at StoryBrand Recommends my Services

“We would not have the clarity we were hoping for without Thom.” 

Dan Cox, CEO, EXOS Advisors