Get a clear-eyed look at StoryBrand AI—its strengths, its limits, and how to use it wisely in your messaging.
What happens when your favorite framework gets its own AI? You either panic, or you get curious.
When I first heard about StoryBrand AI, I’ll be honest—I bristled. As a certified StoryBrand Coach, I assumed this new tool would undercut the very work I’ve spent years mastering. And in some ways, I was right. But what I didn’t expect was how it would open up new opportunities—especially for those of us focused on strategy, not just deliverables.
In this post, I’ll share my hands-on experience with StoryBrand AI. If you’re wondering whether it’s worth using, what it does well, where it falls flat, and who it’s actually for, read on.
And yes, I’ll share a link you can use to try it out. (Heads-up: I do earn a small commission if you subscribe after the 7-day trial—here’s that link*.)
First Impressions: Curious… but Cautious
Like many coaches, I was skeptical. AI tools are flooding the market, and most churn out bland, lifeless content. So I expected the same. But I’m also a tech optimist—and when a tool promises to help businesses apply StoryBrand more efficiently, I’m willing to give it a shot.
Setup: Surprisingly Simple
The onboarding experience was clean and intuitive. New users will be able to navigate the interface easily. What sets it apart is how it’s built: this is not a conversational AI like ChatGPT. Instead, you’re led through guided prompts—behind-the-scenes, it’s doing the heavy lifting. That structure actually is the value.
That said, anyone unfamiliar with StoryBrand terminology will have a bit of a learning curve. It assumes you know the framework—or at least where you want to end up.
What StoryBrand AI Gets Right
- Faithful to the framework – If you love StoryBrand, you’ll appreciate the adherence to the structure.
- Fast and well-designed – It helps you generate Brandscripts and marketing assets quickly.
- Organized workspace – The ability to create “brand boards” for each project is a smart touch.
- Looks sharp – The UI is clean and professional.
Where It Falls Short
- Not built for iteration – You can’t easily fine-tune or workshop the language like you can in ChatGPT.
- Still sounds AI-generated – The copy often feels vanilla and impersonal.
- Limited customization – Despite the setup, it doesn’t adapt to voice and tone deeply.
- Not conversational – This might be a plus for some (like me), but it’s very different from traditional AI tools.
Who It’s Actually For
StoryBrand AI is ideal for users who already understand the framework and want a shortcut to good—but not great—content. It’s faster and more structured than trying to write from scratch or fiddle with prompts in ChatGPT.
But it’s not for:
- People new to StoryBrand
- Teams who need deeply custom messaging
- Coaches and consultants who do strategic storytelling and positioning work
What This Means for Certified Coaches
I don’t feel threatened. That’s because I’ve moved past being a deliverables provider. The coaches who will struggle are the ones selling Brandscripts and one-liners as their primary offering.
StoryBrand AI doesn’t replace a strategist. It replaces a content assistant. And that’s exactly how I treat it—as a tool, not a team member.
In fact, if you want custom messaging that reflects a client’s unique tone, audience, and business model, I’d recommend building a bespoke GPT or AI Agent instead.
Should You Use It?
Yes—if you’re curious. Just don’t expect it to be magical.
I especially like the website review tool. It’s a feature that gives instant feedback on whether your homepage messaging is clear and effective. Could ChatGPT do the same? Maybe. But you’d need to know how to prompt it—and that’s not most people.
So yes, give it a try. Use my link to get a 7-day trial.
Final Thoughts: A Co-Pilot, Not a Captain
If I were rewriting the homepage, I’d title it:
Your StoryBrand Assistant.
Because that’s exactly what it is. A one-dimensional tool, but a helpful one—especially for fans of the framework. Just don’t expect it to do the thinking for you.
Affiliate disclosure: I receive a small commission if you subscribe after using the trial through my referral link.
Thom Van Dycke is the only StoryBrand Certified Coach based in Manitoba, Saskatchewan, and North-Eastern Ontario. As a seasoned growth consultant and StoryBrand expert, Thom helps small and mid-sized businesses clarify their message, align their teams, and grow their revenue through strategic sales, marketing, and business development.
Whether through consulting, on-site workshops, or mastermind groups, Thom brings practical clarity to businesses ready to scale.